AIRAA is the AI Readiness & Adaptability Accelerator, said “era.” It’s the practice platform for the H(x)AI model: a free interactive companion to the book AI Empowered, a podcast, and, for teams, a set of services.
Readiness here means the psychological readiness the model describes, its first three conditions. Adaptability is the fourth, calibration, and the flexible judgment it produces. The accelerator is the app.
Who’s behind it
AIRAA was created by Aaron Douglas, a marketing strategist trained as an organizational psychologist and family therapist. He runs Auspicious, a fractional marketing and AI empowerment practice in Indianapolis, wrote AI Empowered: The Psychology of Extraordinary Human-AI Collaboration, and hosts the AI Empowered podcast. AIRAA is a brand and platform of Auspicious LLC.
Where the ideas live
The model is set out in full in the book, which is the source for everything on this site and in the app. It draws on organizational psychology (self-determination theory, expectancy theory, self-efficacy, mindset) and on the human-AI collaboration research of the last three years. Where the site and the book differ, the book wins.
